The platform is rolling out a updated setting that enables them to lessen the volume of AI-created media appearing in their timelines. This move comes as the platform revealed that it presently contains in excess of 1 bn AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a full-scale launch. This shift comes amid a increase in AI content, driven by new video-generation tools.
AI Content on Other Platforms
Recent reports that almost 10% of the fastest-growing content creators on another major platform exclusively feature content made by AI. A considerable share of this material is deemed mass-produced AI material, a term for inferior, bulk-generated content that is typically illogical or surreal.
“We know from our community that many people like content made with AI tools, including AI artwork to informative clips, and we want to provide users the power to adjust the amount of that, based on their own choices,” commented a company executive.
Scale of AI Content
The service shared that there are now over a billion videos on its network identified as AI-generated. Overall, in excess of 100 m media items are added to the platform every day, making clips made by AI a minor part of its complete catalog.
User Control Features
Viewers will be in a position to reduce or increase the amount of artificial media they see by accessing the topic control setting in the app and picking the AI content topic. Other topics that can already be modified under the setting cover politics, clothing, beauty, and movement.
Platform Guidelines
The platform’s guidelines mandate content makers to label lifelike artificially created content, and it prohibits harmful fake videos of celebrities or critical incidents. Any realistic AI video that is not labeled can be deleted under its community policies.
Additionally, the platform will from now on add an “AI-made” label to content made using its built-in AI features, or flagged by an cross-platform project for spotting AI-generated material. This action is designed to stop users from trying to circumvent the tagging system.
AI Literacy Programs
The company is also launching a $2 million awareness program for professionals and organizations to develop educational content about ethical AI use. This initiative will benefit educational bodies dedicated to teaching programming and robotics.
Content Safety Approach
TikTok has justified its safety measures, during discussion over intentions to cut jobs for hundreds of content moderators in the UK. It is expected to cut 439 jobs in its trust and safety department in the UK capital, with labor groups and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would remain essential, but AI can safeguard staff by eliminating the most harmful content ahead of it gets reviewed by humans. TikTok announced a significant reduction in disturbing and violent content reviewed by safety staff over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to combine humans and technology to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s very important to minimize viewing of harmful content as swiftly, which is why a significant AI assistance is making a difference process content quickly.”
