Toto Wolff Preparing to Sell Stake Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to record-breaking success in F1

Toto Wolff is in advanced talks to offload part of his ownership stake in the Mercedes F1 outfit.

The deal values Mercedes at £4.6bn – an unprecedented figure for a Formula 1 squad – following the McLaren team was appraised at £3.5bn in an adjustment to ownership structure in September.

The Austrian executive, who owns one-third of the Mercedes F1 operation, would sell a shareholding approximately five percent.

Wolff, aged 53 will remain as team boss and chief executive officer if the sale goes through.

Ownership Structure

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos, who both hold a third of the enterprise.

An official representative said: "We will be making no official statement on this. The governance of the team stays unchanged, and all three partners are fully committed to continued achievements of Mercedes-Benz in F1."

Financial Increase

This arrangement would represent a substantial rise in worth of Mercedes F1 after Ineos acquired its share for £208 million in 2022.

The rise reflects the growth in market values of Formula 1 outfits recently as a consequence of the increasing appeal of the sport around the world.

This was also seen in the box-office performance of the Formula 1 film featuring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed over $630 million (£458 million) at cinemas worldwide.

The film represents the actor's top-grossing film and the highest-earning sports movie ever released.

Current Standings

The Mercedes team are second in the team standings, behind McLaren Racing, with three races left in the current championship.

Their lead driver British driver George Russell has secured victory in two of the 21 grands prix this year and is fourth in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a unprecedented eight straight constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

Dr. Caroline Fisher
Dr. Caroline Fisher

Tech enthusiast and lifestyle blogger passionate about sharing practical tips and inspiring stories.